Del Chatterson
Lying is not Marketing
Is misleading OK? Lying and misinformation are such prominent tactics in self-promotion, advertising, politics, and social media that...
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Learning Entrepreneurship .com
Del Chatterson
- Jul 22, 2023
- 2 min
Better marketing? Keep it simple.
Better marketing? Keep it simple Sometimes the old clichés are worth remembering; sometimes new perspectives help keep them fresh. Here’s...
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Del Chatterson
- Mar 23, 2023
- 2 min
Biggest Entrepreneur Mistake #5: Marketing is NOT Everything
Biggest Entrepreneur Mistake #5 Marketing is NOT Everything (An extract from DON’T DO IT THE HARD WAY – Avoid the Seven Biggest Mistakes...
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Del Chatterson
- Jan 26, 2023
- 2 min
Marketing is Storytelling. Do you have a good story?
Marketing is Storytelling Do you have a good story? Seth Godin and I agree on a lot. Not everything, but a lot. Seth wrote the book on...
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Del Chatterson
- Sep 15, 2020
- 2 min
Explaining sales is hard to do
Where did that come from? Explaining sales is hard to do As a wise marketing agency executive once said, “I know that half of our...
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Del Chatterson
- May 3, 2018
- 2 min
Image is everything
Image is everything Don’t let packaging become a problem Does your packaging provide a competitive advantage? Does it appeal to customers...
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Del Chatterson
- Sep 22, 2016
- 2 min
The Wanna Be Market
The Wanna Be Market Are you the hunter or the prey? Appealing to everyone who has a dream and is looking for the short-cut to realizing...
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Del Chatterson
- Jul 19, 2016
- 2 min
Marketing, Sales or Customer Service?
This article is an extract from Uncle Ralph's, "Don't Do It the Hard Way". Read the book. Marketing, Sales or Customer Service? Are...
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Del Chatterson
- Mar 22, 2016
- 2 min
Evolution of Do-It-Yourself Marketing
Evolution of Do-It-Yourself Marketing It struck me recently in a meeting with two young entrepreneurs that we were struggling to do it...
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Del Chatterson
- Dec 2, 2009
- 1 min
Marketing, Sales or Customer Service?
Choices to be made or all part of a continuum? I believe they are the three elements of a process required to build long-term valuable...
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Del Chatterson
- Nov 24, 2009
- 1 min
Even Seth gets it wrong sometimes
You may know him best from his books, if you've heard of "The Purple Cow", "Survival is not Enough", "Meatball Sundae", "The Big Red Fez"...
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Del Chatterson
- Nov 16, 2009
- 1 min
Good headlines are key
Maclean's magazine arrived in the mail today and it's hard not to notice the four catchy headlines for articles in this issue. Starting...
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Del Chatterson
- Sep 15, 2009
- 6 min
The Seven Biggest Mistakes that Entrepreneurs Make
The Seven Biggest Mistakes that Entrepreneurs Make Which ones are you making? How can you avoid them? I was recently asked to do a...
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Del Chatterson
- Nov 19, 2008
- 1 min
Mixed messages
Thumbs up or down for GM? It seemed like a strange combination on the same page of the Business Section in a national newspaper. All the...
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Del Chatterson
- Apr 7, 2008
- 1 min
Effective Branding
The value of a good company name struck me en route to spring skiing on Sunday. Flying by on the freeway I suddenly noticed two...
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Del Chatterson
- Feb 13, 2008
- 2 min
Evolving loyal, long-term customer relationships
Sometimes we get so preoccupied with marketing and sales activities and all the associated details that we forget the original strategic...
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Del Chatterson
- May 15, 2007
- 1 min
Neglecting e-business
In the early days of e-business consulting most of us doing the e-missionary circuit were preaching the message of "Catch the wave or be...
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