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Learning Entrepreneurship .com

Del Chatterson
Mar 12, 20243 min read
The Four Ps of Salesmanship - “You wanna buy a book?”
(An excerpt from "Don't Do It the Hard Way" by your Uncle Ralph, Del Chatterson.) The Four Ps of Salesmanship: Patient, Polite,...
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Del Chatterson
Mar 23, 20232 min read
Biggest Entrepreneur Mistake #5: Marketing is NOT Everything
Biggest Entrepreneur Mistake #5 Marketing is NOT Everything (An extract from DON’T DO IT THE HARD WAY – Avoid the Seven Biggest Mistakes...
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Del Chatterson
Sep 15, 20202 min read
Explaining sales is hard to do
Where did that come from? Explaining sales is hard to do As a wise marketing agency executive once said, “I know that half of our...
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Del Chatterson
Dec 10, 20181 min read
Christmas Shopping Lessons for Entrepreneurs
Christmas Shopping Lessons for Entrepreneurs Ho! Ho! Ho! I’ve always said I never wanted to work in retail. It’s hard work and...
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Del Chatterson
Feb 20, 20182 min read
High pressure sales tactics
High pressure sales tactics Because they work And then you can easily waste half a day being held hostage by a hierarchy of high pressure...
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Del Chatterson
May 16, 20172 min read
Chasing the big deal
Chasing the big deal Many small deals may be a better idea It can be great for your ego and your brand if you win a big deal and make the...
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Del Chatterson
Jul 19, 20162 min read
Marketing, Sales or Customer Service?
This article is an extract from Uncle Ralph's, "Don't Do It the Hard Way". Read the book. Marketing, Sales or Customer Service? Are...
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Del Chatterson
Jun 23, 20162 min read
The Magic of Entrepreneurship
The Magic of Entrepreneurship Demonstrated by the street vendors in Rome In Rome a few years ago, I noticed that the street vendors had...
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Del Chatterson
Nov 4, 20153 min read
The Four P’s of Salesmanship: “You wanna buy a book?”
The Four P's of Salesmanship: "You wanna buy a book?" Patient, Polite, Persistent and Persuasive An excerpt from "Don't Do It the Hard...
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Del Chatterson
Dec 2, 20091 min read
Marketing, Sales or Customer Service?
Choices to be made or all part of a continuum? I believe they are the three elements of a process required to build long-term valuable...
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Del Chatterson
Oct 30, 20081 min read
Elvis is No. 1
Here is an inspiring fact about Elvis. Among dead celebrities he is still number one in annual income. More then thirty years after his...
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Del Chatterson
Feb 13, 20082 min read
Evolving loyal, long-term customer relationships
Sometimes we get so preoccupied with marketing and sales activities and all the associated details that we forget the original strategic...
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