Like it or not
I sat strumming my guitar staring at the blank page under the title above,
thinking about wanting to be a rock star (or a hockey hero) when I was a boy (a very long time ago), and realizing that we’re all in the entertainment business now.
You may not be a rock star or a hockey hero, but you do have to be entertaining to be a big success in any business venture.
You have to be talented, hardworking, and a capable manager too, of course, but to draw the attention of potential customers and clients to your product, your services, and your business, you have to be entertaining. Not necessarily outrageous, loud and obnoxious which works for some people, but intriguing, charming, and personable. People have to know you and like you before they want to hear what you have to offer.
The old sales rules still apply: Sell yourself first, then your company, then your product.
When I started writing and publishing books – advice for entrepreneurs and then novels about entrepreneurs – I heard the same guidance to selling a lot of books from both David Chilton, The Wealthy Barber, and Malcom Gladwell, The Turning Point:
“Don’t be boring!”
It’s good advice for whatever you’re selling. And you will lose business to those who do it better.
Be better. Do Better. Be an Enlightened Entrepreneur.
Del Chatterson, your Uncle Ralph
Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com
Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.
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