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  • Writer's pictureDel Chatterson

More Seth Godin

Updated: Jul 4

What does he know?  

It’s been a while since I’ve quoted Seth Godin (See: Are You a Storyteller?), but I

just finished a recent addition to my collection of his books. This Is Marketing, has Seth’s usual wise insights, perceptive observations, and creative ideas worthy of further consideration.  

I made some notes for you to think about:

·       Starting with the subtitle: You can’t be seen until you learn to see. Be market driven.

·       People don’t want stuff, they want a better experience.

·       Know who you are, what you value, and the story you want to tell.

·       Attention is precious. Respect it, don’t waste it.    

·       Identify your smallest viable market and build from there.  

·       The value of authenticity is a myth. People don’t care about your personal life story. How are you going to improve their life story?

·       Trust will be built on what you do, not what you say.

·       Build a tribe around you in three steps: 1. Me – My credentials and my platform, 2. Us – What we have in common, and 3. NOW – What do we need to do together now.

·       It’s never your tribe, it’s built on mutual consent.

·       Shopping is easy; marketing (getting attention) is hard.

·       The personal touch wins against virtual online alternatives. “Because we serve coffee!”

·       Make the emotional commitment to serve first. Make it personal. Make money later.

Any questions? Do you have a better idea?

Have a purpose. Have a plan.    


Be an Enlightened Entrepreneur.


Del Chatterson, your Uncle Ralph

Learn more about Enlightened Entrepreneurship at:

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