What does he know?
It’s been a while since I’ve quoted Seth Godin (See: Are You a Storyteller?), but I
just finished a recent addition to my collection of his books. This Is Marketing, has Seth’s usual wise insights, perceptive observations, and creative ideas worthy of further consideration.
I made some notes for you to think about:
· Starting with the subtitle: You can’t be seen until you learn to see. Be market driven.
· People don’t want stuff, they want a better experience.
· Know who you are, what you value, and the story you want to tell.
· Attention is precious. Respect it, don’t waste it.
· Identify your smallest viable market and build from there.
· The value of authenticity is a myth. People don’t care about your personal life story. How are you going to improve their life story?
· Trust will be built on what you do, not what you say.
· Build a tribe around you in three steps: 1. Me – My credentials and my platform, 2. Us – What we have in common, and 3. NOW – What do we need to do together now.
· It’s never your tribe, it’s built on mutual consent.
· Shopping is easy; marketing (getting attention) is hard.
· The personal touch wins against virtual online alternatives. “Because we serve coffee!”
· Make the emotional commitment to serve first. Make it personal. Make money later.
Any questions? Do you have a better idea?
Have a purpose. Have a plan.
Be an Enlightened Entrepreneur.
Del Chatterson, your Uncle Ralph
Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com
Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.
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