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  • Writer's pictureDel Chatterson

Enlightened Entrepreneurs. Met any lately?   

They’re easy to find, but often overlooked or ignored, and certainly under-appreciated.

Please don’t take them for granted. Support independent small business owner-managers who are enlightened, responsible entrepreneurs, wherever you meet them. It might be a local coffee shop or barber shop, a small manufacturer in Taiwan or Hong Kong, a digital nomad software developer, or a clothing design company in Switzerland. They’re everywhere! Spend your money with them, recommend them to others, and tell all your friends to do the same.

The less-than-enlightened entrepreneurs and the greedy, ruthless, corporate CEOs get too much attention and are convinced that they’re doing it right! They do seem to keep making money while they exploit employees, clients and customers, and use and abuse the communities, infrastructure and natural environments that support them. The bigger they are the worse they appear to be. Rich and powerful corporate giants know best how to use their wealth and power to protect and sustain it.

However, I shouldn’t reinforce that ugly stereotype, especially when my mission is to contradict similar stereotypes for small business owners and to support enlightened entrepreneurs who are successful while recognizing their social responsibilities to employees and customers, business associates, communities and the planet. An enlightened entrepreneur does it all.

Please join me in helping them succeed and helping others to better understand and appreciate what they do in contributing to healthier, more prosperous communities around the world. Take the time to recognize and acknowledge their successes and recommend them to others. And, of course, be an enlightened entrepreneur yourself.


Have a plan. Avoid the mistakes.


Be better. Do Better. Be an Enlightened Entrepreneur.


Del Chatterson, your Uncle Ralph

Learn more about Enlightened Entrepreneurship at:

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