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  • Writer's pictureDel Chatterson

The Enlightened CEO

The Enlightened CEO


Most outspoken critics of CEOs are lazy. They find an easy target in the stereotypical greedy, selfish CEO, and they shout their loud accusations. Unfortunately, some of those CEOs are easily found and they are equally lazy about explaining or defending themselves.

As my mother used to tell me, “Don’t confuse them with the facts, they’ve already made up their mind.” But I keep trying.

Most CEOs, business owners and successful entrepreneurs didn’t get there because they’re ignorant of the requirements to stay successful. Many of their critics and self-proclaimed pontificators of the new rules for “people and the planet before profits,” make it sound simple and obvious, but are more arrogant and ignorant of how difficult and complicated it really is to be successful as an Enlightened CEO.

My definition of Enlightened Entrepreneurship:  Building a sustainable business based on loyal, long-term, profitable customer relationships while recognizing and respecting the needs of Employees, Customers, Business Partners, Communities, Society and the Planet.

Obviously, focusing on short-term profit is a formula for long-term failure. Obvious to me and to you, but it does require explaining, to some CEOS, business owners and entrepreneurs, and to their critics. It’s worth trying.

Be better. Do better.

Del Chatterson, Your Uncle Ralph

Learn more about Enlightened Entrepreneurship at: Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.

Read more Blog posts at: LearningEntrepreneurship Blogs

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