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  • Writer's pictureDel Chatterson

Pandemic notoriety: Naughty or Nice?

Pandemic notoriety: Naughty or Nice?

Which list are you on?

(This article is based on the ideas in Uncle Ralph’s books for entrepreneurs, DON'T DO IT THE HARD WAY & The Complete Do-It-Yourself Guide to Business Plans.

“Awesome! What a profit opportunity!”

Probably not what you will be reading in the press releases.

It will be all about the socially responsible entrepreneur, pivoting and showing remarkable resilience and creativity. Re-aligning research and manufacturing processes toward the production of face masks, hand sanitizers, personal protection devices, ventilators, emergency care facilities and Covid-19 vaccines.


Companies in the right place at the right time, like Amazon, FedEx, Pfizer and Uber all exploited the unprecedented opportunities of the global pandemic. Their billionaire owners and the happy shareholders saw unexpected jumps in revenue and profits while so many other businesses were devastated in the retail, hospitality, travel and entertainment industries.

But, since “exploited” and “profits” are dirty words, if not cardinal sins, to many people, did these companies end up on the Naughty List? Or did they do well by doing good as enlightened entrepreneurs are supposed to do. What about the businesses that failed to make the most of a good crisis?  They’re now on the naughty list of both their unemployed workers and their unhappy shareholders.

It’s been a challenging test for us all. As business owners and as customers and consumers, we now have to live with the consequences.

Which list are you on?

Be better. Do better.

Del Chatterson, Your Uncle Ralph

Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.

Read more Blog posts at: LearningEntrepreneurship Blogs

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