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  • Writer's pictureDel Chatterson

It takes a conversation

It takes a conversation

Not a lecture

“What we’ve got here is a failure to communicate,” followed by the evil warden delivering a severe blow to drive the message into the dumb prisoner’s thick skull. Maybe it works in the movies.

But the approach is probably as useless as raising the volume or relentlessly repeating the same message. If you do not have engagement with your audience, the message will not resonate. They may seem receptive, even enthusiastic, but nothing changes unless you get commitment to the objectives, the plan and the expected action for each participant.

Don’t lecture to a passive listener. You’re wasting everybody’s time. Nodding and taking notes may be a positive sign, but it is not enough. You need personal commitment. Yes, I understand. Yes, I will do that.

Start a conversation. Ask questions and listen attentively yourself. Adapt your pitch, presentation, or plan and check if they really understand. What are they going to do differently? What are you going to do differently, now that you have their input? When and how?

Two-way communication is always better than a lecture, if you really want to change behavior and improve performance.

Even if you only want to inform, advise or inspire, like this article. Feedback and comments start the conversation and make us both better.

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Visit or contact DirectTech Solutions at for assistance on your strategic business issues, growth and profit improvement plans or your exit strategies.

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Read more articles at:Learning Entrepreneurship Blogs.

Click Here to check out Uncle Ralph’s books, "Don't Do It the Hard Way" and "The Complete Do-It-Yourself Guide to Business Plans" Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

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