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  • Writer's pictureDel Chatterson

Enlightened Entrepreneurship 101 – Back to Basics

Updated: Feb 25

Enlightened Entrepreneurship 101

Back to Basics


At the risk of repeating myself, or perhaps accepting the old advice to management consultants of “Tell them what you’re gonna tell them. Then tell them. Then tell them what you told them. Perhaps then they’ll get it, and remember it.”

Here's a brief recap of the basics to be a successful Enlightened Entrepreneur.


First, what's an Enlightened Entrepreneur?

Enlightened Entrepreneurs are business owners and managers who lead their business to success while recognizing and accepting their responsibilities to respect employees and customers, business associates and suppliers, their communities and the planet.


Second, what's a successful business?

A successful business is built on sustainable long-term profitable relationships with loyal customers and supportive business partners.


What are the secrets to success?


Again repeating myself in six simple words: 

Have a Plan. Avoid the Mistakes.


It sounds simple, I know it's never easy. But you can do it!


Be better. Do Better. Be an Enlightened Entrepreneur.


Del Chatterson, your Uncle Ralph



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