I keep being reminded that business is like golf, so decided it's time to start a blog and website on the subject. Sorry, I just couldn't stop myself!
Several years ago at DirectTech Solutions we worked that theme into our marketing strategy. (See: http://www.directtech.ca/business_is_like_golf.htm )
It included golf themed brochures, putting contests at trade shows, sponsoring golf tournaments, etc. It was fun and created some buzz, but we got tired of it and moved on.
However, now that I'm spending more time trying to write, teach, advise, consult and comment on management, leadership and entrepreneurship, the golf analogy keeps coming back.
Let's see how far we can take it this time.
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