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  • Writer's pictureDel Chatterson

Basic principles still apply

Basic principles still apply

Stay calm & carry on

As we near the end of the Covid-19 pandemic, there is lots of talk of the new normal. The world has changed, and we need to do things differently.

Now what? It’s worth remembering the old normal and the basic principles that still apply.

Here are a few reminders:

  1. Look before you leap.

  2. Just do it!

  3. Treat employees well and they’ll treat customers well.

  4. Buy low, sell high.

  5. Do your homework.

  6. Trust your instinct.

  1. Watch short-term profit, but focus on long-term value.

  2. Lead strategically, manage minutely.

  3. Under promise, over deliver.


  1. Make your mother proud.

  2. People and the planet come first.

  3. You cannot over-communicate.

  1. Stay healthy and be well.

An incomplete list, in no particular order. Even some apparent contradictions. So, make your own list of the principles that have worked for you in the past. Focus on those that still apply.

Be better. Do better.

Del Chatterson, Your Uncle Ralph

Learn more about Enlightened Entrepreneurship at: Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.

Read more Blog posts at: LearningEntrepreneurship Blogs

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