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  • Writer's pictureDel Chatterson

Aim lower. Not global

Aim lower

Focus on small targets

Globalization is dead. Think small.

The global tendencies protecting national interests, the multinational impact of America First policies turning toward isolationism, Covid-19 supply chain disruptions and the economic sanctions resulting from the Russian invasion of Ukraine are all restricting international trade and reducing the benefits of global economic co-operation to local economies and restricting the prospects of corporate growth for individual businesses.

Local markets and new opportunities created by the disruption of international supply

chains are now better target markets than looking for growth through international expansion.

Forget global for a while. Focus on local markets and customers who need you now more than ever.

Be resilient and adapt to new economic realities in order to thrive and prosper.

Be better. Do better. Be an enlightened entrepreneur.  

Del Chatterson, your Uncle Ralph

Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.

Read more Blog posts at: LearningEntrepreneurship Blogs

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