top of page
  • Writer's pictureDel Chatterson


Updated: Feb 25

Food for thought


With more than thirty years of experience as an entrepreneur, management consultant, and advisor to entrepreneurs I've made a lot of mistakes, learned important lessons, and had some good fortune and big successes. It occurred to me that I should share those experiences and write a book on the theme that, A wise man learns from the mistakes of others, only a fool insists on making his own.

That book became DON'T DO IT THE HARD WAY, first published in 2014,

with a revised, expanded, and updated second edition published in 2020.

DON'T DO IT THE HARD WAY - 2020 Edition includes:

  1. Discussions in the e2eForum of entrepreneurs meeting with Uncle Ralph and sharing stories to learn from each other.

  2. Real Life Stories of successes and failures and the lessons learned.

  3. The Seven Biggest Mistakes that Entrepreneurs Make and How to Avoid them.

  4. How to start a business, build a business, and exit a business.

  5. Uncle Ralph's Random Ramblings on a wide variety of subjects in strategic management, marketing, customer service, leadership, enlightened entrepreneurship, and commentary on current business issues.

The book is an easy read with practical advise and creative ideas for ambitious entrepreneurs to be better and do better. Food for thought, for renewed inspiration and motivation.

DON'T DO IT THE HARD WAY is available everywhere online or from your local bookstore in print or eBook formats.

Visit for more information and quick links to Buy Now!

Be better. Do Better. Be an Enlightened Entrepreneur.

Del Chatterson,  your Uncle Ralph

5 views0 comments


bottom of page